Exclusive: Denny’s CEO Says Price Cuts Will Never Be the Main Course
Back in October, I wrote about Denny’s latest promotion, the $4 Weekday Express Slam, designed to lure customers into the restaurant with a “slamming” deal. I had the opportunity to speak with Denny’s...
View ArticleGUEST-BLOG: Oracle and Salesforce.com Duke It Out in Service
Oracle and Salesforce.com Duke It Out in Service. By Denis Pombriant. On Tuesday, Oracle announced integration between Oracle CRM On Demand and InQuira’s Web self-service applications. According to the...
View ArticleAvoid a Brand Breakup This Valentine’s Day
For our February issue, I interviewed the self-proclaimed “Brand Guy,” Tim Halloran, author of Romancing the Brand, who shared something that really stuck with me. When I asked him where the idea for...
View Article10 Things You Missed at SXSW Interactive
[On behalf on everyone here at CRM: We are deeply saddened by the tragic event that took place at the SXSW festival in Austin last night. Our thoughts are with the victims and their families. -M.M.] A...
View ArticleThe Call Heard ‘Round The Internet
We’ve all had bad customer service experiences. I, for example, will never forget the time I tried to quit a gym that billed me twice every month for no apparent reason. When I tried to explain their...
View ArticleMenu Marketing is Sneaky
Ever find yourself tempted to order that funky-sounding thing on the menu, just because it sounds funky? Apparently, you’re not alone! Turns out, we humans are pretty predictable creatures, and...
View ArticleYour Next Bad Review Could Cost You $500
Business isn’t always black and white–there are gray areas everywhere, and the ethical line between customer persuasion and manipulation can sometimes become blurred. In the case of the Union Street...
View ArticleRules of Engagement: The Top 10 Takeaways From CRM Evolution 2014
Aside from a slightly depressing declaration from Microsoft Dynamics’ Bob Stutz that “CRM is dead,” this year’s CRM Evolution was an optimistic gathering of analysts, vendors, and customers. So what...
View ArticleSalesforce Comes to New York City: Salesforce 1 Tour Highlights
The Salesforce Tour made a pit stop in New York City this week, setting up camp at the Javits Center on Wednesday. Marc Benioff was otherwise engaged so President and Vice Chairman Keith Block...
View ArticleAmazon Could Be Coming to a RadioShack Location Near You
In an interesting turn of events, the company that many thought would bring on the demise of traditional brick-and-mortar retail could be coming to, you guessed it, brick-and-mortar locations...
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